By Rabbi Joshua Stanton
When I was a senior in college, a friend came into the dining hall one evening filled with excitement. She had been working on her honors thesis in economics and had come to a surprising conclusion: environmental education and awareness among young people might be changing what they bought. Their consumption patterns were being altered by their care for the environment.
While I am not sure how robust my friend’s findings were, I have found my own choices impacted by an awareness of the environment, and I sense a similar awareness in many colleagues and friends. Perhaps an unrepresentative sample, it may also suggest a major change in the way that people across many segments of society choose to consume — namely with an eye towards green products.
The Sova Project 